So Amazon’s Fire TV has been doing great so far, and now, the company has dim it fit to announce the progress in respect to engagement.
The Fire TV streaming player now has more than 30 million active users that are constantly engaging on the platform, hence, placing Amazon ahead of the likes of Roku, and its likes making it the foremost when it comes to popular players.
The announcement was made by the head of Fire TV, Marc Whitten, during an interview with one of our reliable source. While he was clamoring on the fact that the number is expected to push further than the current estimation; He acclaimed that the number of people who acquire the device during the holiday, but are yet to activate it is quite much as well, hence, there might be a significant increment in the engagement number in the nearest future.
The recent announcement by Fire TV follows the announcement in October 2018 that it had around 25 million Amazon Fire TV users, meaning that more than five million users were added in the last three months alone. Roku had also announced earlier this week, although it own numbers stage just behind Amazon, with a total of 27 million active accounts, with more than seven billion hours streamed in Q4 alone, according to a reliable source.
For potential users, Roku’s streaming players start at $29.99 (₦10,900), while Amazon’s Fire TVs start at $39.99(₦14,600).