In line with the recent move by the Advertising Practitioners Council Of Nigeria- APCON, to commence a vetting procedure on online advertising in the country; the act by the Government Agency has, however, successfully stared controversial discussion on various arms of the social media networks, with Twitter hosting the most of the communications to that regard so far.
Starting on the evening of Thursday, a Twitter user shared photos of a letter received from APCON, addressed to a business with the name Bryruby Fabrics, a Lagos-based clothing brand. According to the content of the letter, the business owner had run a Facebook advert without first presenting for “vetting and approval.”
Attached to the tweet also is the screenshot of the Facebook advert, which Bryruby Fabrics told a reliable source they ran for 10 days from September 1 at ₦3,625. Of course, the run cost of the ad is far less than the amount charged by APCON as base fee for online-ads which starts at ₦25,000. Well, that’s by the way. Below is the tweet under review.
My fellow entrepreneurs, it’s like this country finds every little way to snuff life out of you. We are still dealing with the VAT increase, APCON is sanctioning social media adverts . Please take a look at these pic.twitter.com/rUYYyFV8Pq
— Canadian AphroDité (@chandni_lish) September 12, 2019
While the initial tweet by tweeter user whose handle title goes by Canadian AphroDité @chandni_lish did not only show her expression towards the government Agency, it also did well to stare other controversial tweets as seen below;
Increasing VAT, imposing VAT on online transactions, now APCON wants money to scrutinise online adverts.
We need the Federal Goverment to STAND ON OUR SIDE, NOT IN OUR WAY.
Please leave young people who are hustling hard alone if you cannot help them. That’s all we’re asking.
— Dr. Dípò Awójídé (@OgbeniDipo) September 12, 2019
Forward thinking organisations and even individuals are devicing means to help businesses grow. But because APCON is filled with old men with little or no idea of harnessing digital tools, you want to impose 25K on businesses before they post adverts on social media.
— Wale Adetona (@iSlimfit) September 12, 2019
I’m sorry to say but I don’t think the stuff the good people at APCON are smoking has been discovered yet.
There must be tetanus in their brains. So if I want to quickly run a $1 (about N370) ad on IG, I have to first vet it with N25,000 and wait for 3weeks for approval? Sick!!! pic.twitter.com/OIVjlwUds3
— PeteSocial (The Wolf of Digital Street) (@PeteNwabuoku) September 13, 2019
Hi! there is your unroll: Thread by @sugabelly: “Friendly reminder that APCON has NO right and NO POWER to regulate any social media advert because no social media compa […]” https://t.co/jvTATpjKji
Share this if you think it’s interesting. 🤖
— Thread Reader App (@threadreaderapp) September 12, 2019
-Not enough jobs in Nigeria.
-Youth starts e-commerce biz
-APCON charges for IG post
-FIRS charges 7.2% VAT
-FG says 5% on all card purchases
-NURTW harass your delivery guys
-FBI spoils yr image internationally
-EFCC says you need SCUML
-CBN restricts FOREX for yr goods
— Nosa Iyare (@nosa_iyare) September 13, 2019
While the conversation had heated so much, a relief tweet s seen below, suggesting that the Federal Government had stepped into the situation ruling against APCON’s move.
If you’re are an internet merchant or have any course to do adverts online ignore the APCON brouhaha.
Run your ad campaigns!
Run your ad campaigns.
The Court of Appeal has laid the issue to rest.https://t.co/NncccPbNuK
— Oghale Enuku Esq (@startuplawyerng) September 13, 2019
Additionally, another tweeter user also provided a sample letter suggesting how to reply to the APCON perhaps they send a letter similar to that of Bryruby Fabrics. Check it out below;
Hello Nigerian entrepreneurs, if you get a demand letter from APCON on regulation of your social media posts, here’s a response you can modify. Please note that this neither constitutes legal advice nor creates an Attorney-Client relationship between you & I pic.twitter.com/4WdQTfsyJo
— Moe (@Mochievous) September 13, 2019
Do you think APCON’s move is an intelligent one? Please share your tought in the comment section below.