Apple Indecisive, resumes production of iPhone X amidst poor XS sales


Do you also think Apple is not sure about its decision to quit the production of its previously launched iPhone X?

Just about a few months after the Apple Big event, where the company announced to stop the production of its first ‘X series’, the iPhone X, the company seem to have been hit with confusion amidst the ongoing poor sales of its latest flagships, XS and XS Mas. Hence, the company has now announced a reaffirmation of the continuity of the iPhone X production.

The move was alleged to be a result of an agreement made with Samsung to purchase a certain quantity of OLED screens. With this year’s OLED-equipped models failing to sell in the quantities needed to fulfill the terms of the deal, the report suggests that Apple is turning to last year’s model for a solution. Although,  iPhone X is thought to be cheaper to produce than the XS or XS Max thanks to its age, which means components and manufacturing equipment is cheaper, according to a report. From the onset, legacy models have been reproduced according to demand in the market, but it was, however, a different case when it comes to the X model which presumably was stopped as a result of a newer flagship.

The news comes amidst reports that Apple has cut production orders for all three of its new models of iPhone due to lower than expected demand. The cheaper iPhone XR is thought to be particularly struggling, as budget-conscious customers opt instead for last year’s iPhone 8, which continues to be available and is priced lower than this year’s budget model. It was a similar case with the company’s previous budget effort, the iPhone 5c, which saw its sales pick up the year after its original release as mainstream consumers caught on to its existence.

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