The Big CES event is less than two days to go live and there has been a lot of buzzes around it
Apple has just released a new ad that reads “What happens on your iPhone stays on iPhone “, and it seems it was done in an attempt to troll other smartphone brands. Who can actually tell if it was just a mere PR stunt to create awareness before the big event?
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) January 4, 2019
Historically, Apple hasn’t had an official presence at CES. It’s not surprising given the company’s success at hosting and hyping its own product launch events. Long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can’t miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging.
In a world where privacy is very key to inhabitant, Apple has found a way to ensure it many customers that they have simply chosen the best choice that is yet; Apple is saying to the technology industry that it stands alone. “Do whatever you want in the city of sin,” the billboard barks, “we’ll never know.”
Ultimately, this is just one ad that just builds on a message Apple has been crafting for years. But the company is nothing if not deliberate with its messaging as I suppose they are. This probably isn’t the start of a large-scale, national ad campaign, but touting its focus on privacy for all the tech industry to see makes a statement that goes way beyond a single billboard. I believe you do agree with me on this, if otherwise, you can leave an alternative opinion in the comment post below.