Apple is losing its grip on the smartphone market. The US-headquartered tech company slipped to fourth place in an IHS Markit list of the world’s top smartphone makers during the second quarter of 2019. It now sits behind Samsung, Huawei, and Oppo.
According to the IHS data, Apple shipped 35.3 million iPhones during the three months to the end of June, capturing 11% of the smartphone market. It was nudged down by Oppo, which shipped 36.2 million phones.
Samsung and Huawei despite all its recent troubles in the US shipped 75.1 and 58.7 million phones respectively. This gave them a 23% and 18% share of the market.
iPhone sales fell at a record pace in the three months to end of March 2019 and continued to drop in the following quarter, falling by 11.8% to $26 billion.
iPhone sales now account for less than half of Apple’s overall revenue as the company has seen more growth with other products, such as the Apple Watch.
Analysts say this is because users are holding onto their old phones for longer to avoid having to fork out for the newer models, which have gone up in price.
On top of this, Apple’s refusal to create a cheap iPhone, which could be targeted at consumers in emerging markets, has meant that it has missed out on a key audience and allowed its rivals to make gains.