The trillion dollar company is cracking down on apps that don’t communicate to users how their personal data is used
Allowing apps without privacy policies could pose insecurity to both Apple company and its apps users. Apple, given its generally protective nature over user data should ensure no loop hole of any such which include ensurering data protection.
However, change is even more critical now that Europe’s GDPR regulations have gone into effect. Though the app makers themselves would be ultimately responsible for their customers’ data, Apple, as the platform where those apps are hosted, has some responsibility here, too.Platforms today are being held accountable for the behavior of their apps, and the data misuse that may occur as a result of their own policies around those apps.Facebook CEO Mark Zuckerberg, for example, was dragged before the U.S. Senate for mishandleling over 87 million users’data.
The new policy will be required for all apps and app updates across the App Store as well as through the TestFlight testing platform as of October 3, says Apple. What’s not clear is if Apple itself will be reviewing all the privacy policies themselves as part of this change, in order to reject apps with questionable data use policies or user protections. If it does, App Store review times could increase, unless the company hires more staff. The fact that Apple only booted it now seems to indicate it will take a tougher stance on apps which are designed to collect user data as one of their primary functions going forward.