Just like the Spotify, the Cupertino-based tech giant has also announced the commencement of its own Music Awards
The announcement which was made by the company in a blogpost follows that of Spotify which hit the internet a few weeks ago. Although the upcoming event feels like replication of existing ideas, however, Apple noted that the company will continually host the event annually moving forward.
This year’s own, however, will take place on Wednesday, 4th of December, and will be live-streamed at 9:30 PM ET / 6:30 PM PT from the popular Steve Job’s Theater which doubles as the venue for the first edition of the Awards event.
According to the company, “the Apple Music Awards is a celebration of the best and boldest musicians of 2019 and the enormous impact they have had on global culture this year.”. Starring the Awards night will be Billie Eilish, in celebration of her Artist of the Year award– She will be performing a special at the event.
Other winners include Lizzo, as Breakthrough Artist of the Year, and Lil Nas X, who takes home the Song of the Year award for his earworm tune Old Town Road.
Behold the Apple Music Award: Built from the same laser-cut silicon wafers that power Apple's microprocessors, it's a unique token of appreciation for the artists whose work upended convention and dominated the conversation all year. #AppleMusicAwards2019https://t.co/9OZK3rOkcS pic.twitter.com/qQ2bwq0r1z
— Apple Music (@AppleMusic) December 3, 2019
A reliable source described the awards as spectacular. “The physical awards themselves are seriously extra with custom silicon wafer suspended between polished glass, an anodized aluminum body, and patterns created by ultraviolet lithography — no cheap plated participation trophies here.” the source revealed.
You can watch the event live via iTunes.