Audi unveils ‘e-tron’ to mark its first all-electric SUV

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Audi finally unveils th final production of its all electric fitted SUV e-tron

Joining the electric car campaign on Monday in San Francisco. Audi has finally unveiled its all electric ‘E-tron’ SUV, a car that is slated as one of the most anticipated luxury EVs to hit the market in the next few years. It will be able to compete with the likes of Tesla X and mercedes latest EQC with its distinctive high-tech feature.

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The e-tron which was first teased sometimes in 2016,  is also Audi’s first tangible response to the push from parent company Volkswagen Group to electrify its entire lineup of cars by 2030. That massive shift came after Volkswagen Group, including Audi, were found to have installed illegal manipulation software in millions of diesel cars in order to cheat emissions tests. (A number of other automakers have been charged with doing similar crimes in the years since.)

After many specs from the auto brand, Audi laid out many of the E-tron’s most notable specs in the run-up to the event (which was led by “temporary CEO” Abraham Schot). And on Monday 17th of September, the company’s executives reaffirmed those specs, while also sharing more details about the E-tron experience. The e-tron is expected to be available sometimes in the mid of 2019, with a starting price of $74,800. The standard e-tron  features air suspension, 20-inch wheels, LED lighting, seats with built-in heating and cooling, panoramic sunroof, inductive wireless smartphone charging, and more. The E-tron can be optioned up to $81,800, which includes Audi’s driver assistance package, massage seats, a heads-up display, and power door closers, among other hi-tech features.  Audi says it will sell 999 “first edition” versions for $86,700 that features bigger 21-inch wheels, a special gray paint scheme, bright orange brake calipers, black leather interior, and a night vision camera in the dash.

The  SUV will simply exceed 400km (248 miles) on a single charge based on Europe’s new WLTP standard for estimating EV range. This is one of few specs that Audi kept as secrete during the unveiling of  which the the most glaring omission was a range estimate.

The E-tron might not beat the Model X, or the I-Pace, or even the forthcoming Mercedes-Benz EQC, in a drag race. And its ultimate range — a huge factor in what is still the early days of EVs — is yet to be determined. But Audi appears to have ticked just about every other box on the E-tron, to the point that many people might make it most of the way through the pitch at the dealership before they even learn that it’s all-electric.

 

 

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