CES 2019; Audi’s in-car VR plans to turn your backseat to a wonderland


Still, on the ‘Day 2’ of the CES, and Auto brands are not left out in the three days tech-packed event

While you may be wondering about what kind of innovation to expect from auto-makers; Audi is coming forth with what can be called an ‘outside box’ innovation. The auto brand came forth to showcase one of its amazing tech in the works at today’s CES event; an in-car Virtual Reality.

The system, announced earlier this week at the Las Vegas convention, was developed by subsidiary Audi Electronics Venture and is licensed to spinoff company Holoride. Essentially, it provides a VR experience that visually matches the movements of a vehicle.

“The idea is to give people something interesting to do when they’re riding as a passenger in a car,” says Audi head of digital business Nils Wollny. “There are a lot of passengers traveling in the back seat who have nothing to do,” he continued, “In most cases, transit time feels like wasted time.”

To show the audience how the system is expected to work, the company showed off the technology using an Oculus Rift and a game called “Rocket’s Rescue Run,” which was developed by Disney Games and Interactive Experience. When the ‘e-Tron electric SUV’ demo vehicle brakes and moves around, the digital spaceship mimics its movements as it flies through an asteroid field.

The use of the system might be a bit vomit-inducing, but very thoughtful Audi has earlier put that into consideration, hence, matching the effect of the VR with the speed of the car. Better still, you may want to unstrap the device from your head, the moment you start feeling funny. In addition, Audi said this sensation is avoided by matching the car’s movements.

Below is a Video URL that shows you what the VR experience will look like, of course, you won’t have the exact feeling unless you have one of the devices strapped to your head.

Furthermore, Holoride, the partnering company with Audi intends to make its platform available for all cars, and not just its current partner. It plans to launch within the next three years using standard VR glasses and is offering a development kit to vehicle makers and content producers.


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