The Coca Cola company will stop advertising on all of its social media platforms globally for the next 30 days starting from July 1st
This is part of a broader boycott of Facebook, and Instagram, organized by the Anti-Defamation League, the NACCP, and other organizations called the “Stop Hate For Profit” Campaign.
“Starting on July 1, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content. We will let them know we expect greater accountability, action, and transparency from them.” Coca Cola company CEO, James Quincey posted on the brand’s website.
The Stop Hate For Profit campaign launched last week, starting with popular sports and outdoor lifestyle brands like The North Face and Patagonia and has since become popular.
Zuckerberg also announced a series of changes regarding its lack of moderation of violent threats, hate speech, and misinformation posted by Donald Trump and other controversial accounts and pages.
British-Dutch multinational Consumer goods company, Unilever, and Telecom company, Verizon is also joining in the boycott campaign. Auto manufacturer, Honda, has also said it will be joining the campaign and halting ads on its Facebook platform.
“For the month of July, American Honda is withholding its advertising on Facebook and Instagram. We choose to stand with people united against hate and racism. This is in alignment with our company’s values, which are grounded in human respect. #StopHateForProfit,” Honda said.