For those of us who were hoping to see EA at this year’s E3 event (event where all game developers showcase their latest innovations), it is disappointing to learn that the company will not be making an appearance. This will probably affect those who are watching the E3 event live and in person, but for those who are watching from home, not to worry because EA has instead announced that they will be hosting EA PLAY.
EA PLAY is basically EA’s own event that they will be hosted on the 8th of June, 2019 – a week before E3 2019 kicks off. This doesn’t really come as a surprise given that more companies are starting to choose to host their own events since it creates an avenue for them to control the narrative without having to worry about the attention being shared with other companies.
According to EA,
Weekends are meant for play, and this year we’ve moved the EA PLAY fanfest to Saturday, June 8 and Sunday, June 9 where players will get hands-on with our games. We’ll also have content creators streaming live from our Creator’s Cave in the Hollywood Palladium providing gameplay content to our players viewing online. EA.com will be the home for all online EA PLAY content. Players can get behind-the-scenes with our games via exclusive gameplay reveals, developer talks and breaking news.
EA isn’t alone in passing up on making an appearance at E3 this year. Last year Sony also announced that they too will be skipping E3 this year.