Facebook is bringing autoplay video ads to Messenger

Facebook is bringing autoplay video ads to Messenger
Facebook CEO Mark Zuckerberg introduces a new messenger platform at the F8 summit in San Francisco, California, on March 25, 2015. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)

As we all know, ads in Facebook Messenger are nothing new. Facebook has long monetized its popular messaging service and now the company is kicking things up in a way that may not sit well with some users. According to new reports, Facebook has reportedly started rolling out autoplay video ads inside Messenger which means that user will now see video ads next to their private messages.

Facebook first started selling ads in Messenger almost two years ago. Back then, the company only sold static ads and didn’t really say if it would bring video ads as well, but as it stands now, some users will start seeing autoplay video ads in their inbox next to private messages from their Facebook contacts.

According to Facebook,

As we shared with advertisers at the Cannes Lions International Festival of Creativity, we are now expanding the availability of video ads to Messenger. We will be rolling out video ads gradually and thoughtfully. People that use Messenger each month are our top priority and they will remain in control of their experience.

Although Facebook is essentially testing this new ad format to see how users react to it, however, if users’ behaviour turns out positive, then perhaps we should all start the inevitable countdown to the day that autoplay video ads become the norm in Facebook Messenger.

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