Facebook is diving towards e-commerce as the company announced that customers will be able to shop on the social network by visiting businesses’ Facebook or Instagram Profile
According to the company, this is a way to bring more businesses online as people turn to e-commerce due to the COVID-19 pandemic. The newly released feature “Shops” can be found on businesses’ Facebook or Instagram Profile. They can also appear on the bottom of live videos.
In a live stream, Facebook CEO, Mark Zukerberg said expanded e-commerce will be more vital to begin rebuilding the economy as the pandemic continues. “If you can’t physically open your store or restaurant, you can still take orders online and ship them to people. We’re seeing a lot of small businesses that never had online businesses get online for the first time,” He said.
The shops which will be powered by third-party services like Shopify, BigCommerce, and Woo aims to turn the social network to a shopping destination. The launch was a result of the stay-at-home orders due to the COVID-19 which has increased the sales of the e-commerce companies. But small companies have been greatly affected by the ongoing pandemic with the majority of them stopping operation. If this continues, they will fail within the next three months.
Bringing more local businesses online will help them endure and survive in this critical time and also to create big new opportunities for Facebook. Though it is easy to create, they can create significant new business opportunities for Facebook in advertising, payments, and other services. Businesses will also be able to buy ads for their Shops and when they use Facebook’s checkout option they will be charged.
According to Zuckerberg, Shops will improve on the standard web commerce experience by storing users’ payment credentials in a single place they can use on any Facebook or Instagram storefront (an e-commerce website offering goods or services to the public).
Businesses can also handle customer complaints via Messenger, Instagram, and WhatsApp. The company will now let you browse store catalogs and make purchases directly from the chat window. It will also plan to enable shopping from live streams, allowing brands and creators to tag items from their Facebook catalogs so that they appear on the bottom of live videos.
“You’ll be able to easily see and keep track of your points and rewards. And we’re exploring ways to help small businesses create, manage, and surface a loyalty program on Facebook Shops.” The company said in a blog post.
The new feature “Shops” will be rolled out today on Facebook in the United States and Instagram this summer.