As part of its compliance with the ongoing intensified antitrust scrutiny, the tech giant may be planning a rebranding for its other platforms
According to a new report, Facebook’s employees have been notified that the company will add its name to Instagram and WhatsApp. This also means that the popular services may now appear under a new given name, let’s say for example the services will then be referred to as “Instagram from Facebook” and “WhatsApp from Facebook.”
While trying to justify the reason for the change, a Facebook spokesperson told that “We want to be clearer about the products and services that are part of Facebook.” But if credit for backing popular services is what Facebook wants, it may have to live with some blame, after repeated privacy scandals and political handwringing over bias.
In addition, the move isn’t completely out of the blue either as many supposedly thought– Jane Manchun Wong, an expert in leaking credible information ahead of official announcement had earlier spotted the new branding back in March.
The new development will also give both services a more visible integration with current owner—founders of Instagram left Facebook last fall, just after WhatsApp founder Brian Acton and Jan Koum made their exists. Now the products they built will be more visibly tied to Facebook, ‘for better or worse.’