Facebook is still very mindful of what goes around on its platform, especially when it has a way of affecting a second party
Facebook is once again modifying means through which stories spread on its platform. This time around, FB plans to deal with posts that are “sensationalist and provocative.” The goal isn’t just to cut down on clickbait, but to cut down on misinformation and problematic posts that don’t quite warrant an outright ban on the site. In a recent blog post which was composed by the company’s head, Mark Zuckerberg; he informed that majority of people on the platform finds it more interesting to engage in ‘sensational post’ which is against the rule of a healthy platform considering the fact that the end result may be an unforeseen ban.
Hence, Facebook has decided to refocus on altering its distribution algorithms rather than moving the line of what’s banned. Posts that Facebook’s AI detects as needlessly provocative will be distributed less and less, preventing them from seeing a spike in engagement. This way there will be a reduction in the post engagement and probably a later deletion of such post. Facebook believes that if such checks are well implemented, there will be a change of attitude towards engaging posts on the platform and ultimately leading to a better experience for users and less polarization.
Facebook tags the specific content that will be affected as “borderline content”. The blog post gives two examples: “photos close to the line of nudity, like with revealing clothing or sexually suggestive positions” and “posts that don’t come within our definition of hate speech but are still offensive.” Zuckerberg only explicitly says that the algorithm has been adjusted when it comes to nudity, but the implication is that it applies to news stories and more.
“Divisive groups and pages” will also be suggested to users less often, as a result of these changes. “I believe these efforts on the underlying incentives in our systems are some of the most important work we’re doing across the company,” Zuckerberg writes in the post.
The changes were announced today alongside a host of other updates on how Facebook handles problematic content. Facebook said it would expand its appeals process for content moderation; the company will also create an independent oversight board meant to essentially act as a Supreme Court when it comes to dealing with challenging moderation issues, as a way to partially take the problem out of Facebook’s hands.