Fitbit’s Inspire fitness tracker is strictly for businesses

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Fitbit has been in the smartwatch tech space for a while now and while the brand has never streamlined its product; the latest wearable-based brand’s flagship might rather take a bend on the tradition

If you are familiar with the tech space, you will have an idea of how densely smartwatches have gradually become over the years, with more brands coming on board to make the market even more cumbersome. For me, I think if you want to make a wave in the wearable market, then you should rather produce for a selected market instead of the masses, and that is what exactly Fitbit is about to venture into. Fitbit has unveiled a new Inspire fitness tracker but is not going to be selling it in retail stores or online. Instead, the company has opted to make it available only through corporate partners that are health and wellness providers.

Arriving as a fully subsidized product intended to be distributed in mass quantities, Fitbit is promoting its new tracker as a way to encourage the well being of health care recipients. Showing activity and sleep tracking, calories burned, and prompting wearers with reminders to get up and move, the features are quite basic.

While the Fitbit packs some similarities from other standard smartwatch brands, it looks more like the previous AltaHR, although it has some key features missing, like the heart rate monitoring and has slightly shorter battery life at five days instead of seven. An upgraded InspireHR adds a heart rate sensor. Fitbit now has over 6.8 million wellness program members that are using fitness trackers. As the company becomes even more dependent upon business customers for its survival, the Fitbit Inspire may be a critical product launch.

Pricing on fitness trackers cannot be raised all that much without pushing them into smartwatch territory, an area that is notoriously difficult to thrive in. Apple has added so many fitness and health tracking features to its watch that Fitbit often glances over. When it comes to buying fitness trackers in bulk, business customers are more than willing to work with Fitbit because they are much more affordable.

Since Fitbit is only offering the Inspire and InspireHR through its partners under subsidy agreements, pricing is not available, and most likely it might not be open for order.

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