For Flickr, a pioneer in photo sharing, there’s a new owner in the picture. In 2005, Flickr was acquired by Yahoo for $35 million but the former’s fate has been up in the air following Yahoo’s acquisition by Verizon in 2017 for $4.5 billion. It was combined with AOL in Oath and since then it has been unclear what Verizon was planning to do with Flickr. It turns out, not much. Yahoo owned Flickr for nearly 14 years but failed to do much with it amid the rise of smartphone photos and photo sharing on Facebook and Instagram. Well according to a report, Flickr has now been sold to SmugMug, a Mountain View company that offers paid photo-sharing services for professional photographers, for an undisclosed amount.
“We’re moving to a smaller, more photography-focused family, which we think will be great for Flickr and for you,” the Flickr team said in a blog post announcing the new owners. According to SmugMug CEO Don MacAskill, “Flickr has survived through thick-and-thin and is core to the entire fabric of the Internet. We’re thrilled for these two brands to come together to grow their photo sharing communities and continue to innovate for their members,” he said in a statement provided to USA Today.
“We certainly think we need to operate it with an eye to our cash flow and our profitability. We are going to have to take a detailed look at the business and make sure it’s growing and healthy.” he added. MacAskill also promised the Flickr community that their beloved service won’t be going away and that Flickr will be maintained as a standalone community that’s separate from SmugMug.
Caterina Fake, co-founder of Flickr, tweeted;
Flickr emailed users over the weekend to tell them they have till May 25 to delete their accounts if they do not want them to be automatically transferred to SmugMug.