For quite a while, there has been reports that Ford is heavily investing in technologies that will make the brand the future of mobility. Technologies such as electric and autonomous driving technology has been on the company’s radar and now, according to a new report, the company has announced that they are going to be making an electric F-series pickup truck. The company has been working on a hybrid version of the truck since 2015 but that project will remain completely different from this new one.
“We’re going to be electrifying the F-Series — battery electric and hybrid,” said Jim Farley, Ford’s president of global markets. He says that this move is going to “future-proof” this lucrative series for the company.
With this move, we can say that Ford has arched its plans to counter other companies in the market. It may have its sights on Tesla particularly which is believed to have an electric pickup truck as well in the pipeline.
The F-Series is the “crown jewel” for Ford so it’s understandable that the company wants to be protective of its position in the market. The automobile happens to have an illustrious history and it also makes the list for the company’s top selling product.
It remains unclear yet as to when Ford plans to roll out an all-electric F-series truck, but with the gains the company has achieved over the years with the product line, it would be a mistake to think that it wouldn’t be able to replicate such success in the market again.