Four Facts About Black Friday in Nigeria

Black Friday is one of the most anticipated days in Nigeria, and while it is often slated for November of every year, thousands of sale lovers look forward to optimizing the discounted sales opportunity

Ahead of this year’s Black Friday, 29th of November– it is important that will enlighten you with important facts about the discounted sales day where several retail outlets unveil the best promotions and discounts for their clients.

Firstly, a little history about Black Friday

Do you know that Black Friday used to be known only in the United States, however, over the years, more countries’ outlets also embraced the course and began to participate in the event that offers discounted sales to all buyers across the respective platforms. Among the countries that embraced the tradition in Nigeria, that way many retail or e-commerce outlets have always looked forward to offering the best discount during that time of the year.

You may also be interested in knowing some important facts about Black Friday in Nigeria, some of which include which part of Nigeria is Black Friday the most popular? What are the differences in attitudes toward sales among men and women? How much money are Nigerians willing to spend and on which products? Where and when do Nigerians consumers shop?

According to a website that collates respective outlets that offer sales discounts on the same platform so that people don’t have to go about fishing for them respectively. The site went further to provide answers to the above questions in the form of infographics, and they are as follow;

The king of all sales

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As you may have known by now, There are other discounted sales days that are not named after the popular ‘Black Friday’– Single Sales Day is another day for discounted sales, and although not prominent in Nigeria, countries located in Asia often enjoys this particular day the most. However, that does not mean other countries including Nigeria can not participate, as it allows for citizens of all countries.

Originated in China, a single day is usually celebrated on the 11th day of the 11th month (11:11)– otherwise referred to as the multiple ones, and that is the main reason why it is named after a single day in the first place. As seen in the image above, Black Friday clearly rules in Nigeria.

Shopping boom in Nigerian cities

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While Black Friday is very popular in Nigeria, the popularity differs across the respective states of Nigeria, and as showcased by Picodi– the biggest increase of interest in Black Friday sales was noted among citizens of Abuja which is followed by citizens of Nigeria most commercialized state, Lagos and Port Harcourt which follows closely.

Male versus female shoppers

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Black Friday is no doubt meant for Male and Females, however, the Male gender appears to be the one which anticipates the discounted sales day the most. According to Picodi, as much as 70% of female respondents are going ‘are going to take part in Black Friday —about 11 percentage points less than male shoppers which stands at 81% instead.

As for who purchases the most varieties of products– Women have the lead as they purchase more products than men. In comparison, women purchase 6;4.8 than men. Also, Women spend more than men on products including home appliances, underwear, and cosmetics. Male shoppers, on the other hand, go for products such as electronics, home appliances and clothing as their top purchases. Interestingly, women spend 64 percent more time on shopping compared to men.

No time to lose

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Online shopping has kept growing over the years, and while that remains a fact, it is mainly a result of popular events such as Black Friday which unusually drives more traffic than regular days. According to Picodi Survey, 66 percent of Nigerians shops online on Black Friday, 30 percent do shops both online and offline, while only 4 percent of Nigerians are going to shop exclusively in brick-and-mortar stores.

NB- The report is based on archival statistical data of the platform, as well as a survey conducted on behalf of between 9-20 October 2019.

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