Gmail will Start Testing Brand Logo Validation to Reduce Phishing

PARIS, FRANCE - OCTOBER 23: In this photo illustration, the logos of the applications, Google Maps, Google and Gmail are displayed on the screen of a tablet on October 23, 2018 in Paris, France. After being fined 4.3 billion euros last June for a dominant position in research with its Android mobile operating system, Google has decided to comply by charging for its applications and Play Store to manufacturers who want to sell their mobile devices in Europe, and this without integrating Google Search and Google Chrome. From October 29, Google will implement a fairly complex license system for manufacturers who sell Android-powered mobile devices in Europe and want to install the Play Store and its other applications. (Photo Illustration by Chesnot/Getty Images)

Google has announced several new security features for its G-suite services including brand logo validation within authenticated mail to reduce phishing

To achieve this, Gmail introduced Brand Indications and Message Identification (BIMI) developed by AuthIndicators Woking Group requires emails to pass Google’s anti-abuse validation.

This will be after the company that sent the mail brands the incoming message with a logo of the company.

“Our BIMI pilot will enable organizations, who authenticate their emails using DMARC, to validate ownership of their corporate logos and securely transmit them to Google. Once these authenticated emails pass all of our other anti-abuse checks, Gmail will start displaying the logo in existing avatar slots in the Gmail UI”, Gmail said.

The new feature will make use of DMARC ((Domain-based Message Authentication) systems) system to authenticate messages and also require strong authentication.

The feature with the above, aims to give users and email security systems increased confidence in the source of emails while creating a trusted brand presence.

According to Google, the BIMI (Brand Indications and Message Identification) pilot is rolling out in a few weeks’ time with a limited number of senders.

This new approach will able to fish out fake brands presenting themselves as authentic. For more information on the BIMI, go to


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