As we all know, Instagram allows users to have multiple accounts. For example, a business owner might have one for their business and another one for their personal use; this is pretty common practice. However, according to a new report, it seems that in an update to the app, Instagram will now allow iOS users to post to multiple accounts at the same time.
This means that as an iOS user, if you’re a social media manager who is juggling many accounts at once, you’ll be able to post the same content to all those accounts at the same time. This is versus in the past where users had to post each post manually.
That being said, there is some school of thought who thinks that this feature isn’t as useful as it seems. This is because different accounts have different “personalities”, where if you’re posting under a personal account you might want to make it sound more personal and intimate, versus when posting on behalf of a brand where you can choose to come off sounding more professional.
In any case, we suppose the feature is there if users want to take advantage of it. Whether or not they do is a different story but the option is available. No word yet as to when this update will be available to Android users but we will keep our eyes peeled for more information.