LG partners with a startup to achieve its smart oven plan


LG is about to fire up its smart oven plan by sealing a partnership deal with a startup that is specialized in the same job discription

LG already has a fundamental smart oven lineup, however, in an attempt to produce a, even more, smarter oven, the tech giant has considered a partnership deal with a startup company that deals with similar production. The company announced today. that its 2019 smart ovens will now recognize pre-packaged meals from Tovala, a smart oven company based out of Chicago. Owners of LG’s 2019 smart ovens will be able to scan meals through Tovala’s app, then have their oven automatically move through the correct settings to cook them.

While several smart oven companies like June and Brava have been in the business and have even introduced several smarter tech features like the food recognition feature, LG seems to be a little bit laid back, probably because they want to offer a better system, and that can be confirmed with the latest partnership deal. According to our source, LG must have been encouraged by the Tovala team which happened to be the only one to have launched a companion meal shipment service. The team creates meals every week, cooks and packages them, and then ships them to customers. It’s a big undertaking that’s clearly caught LG’s attention, which means Tovala will no longer be limited to selling its meals only to Tovala oven customers.

The Tovala oven, which is in its second generation, steams, bakes, toasts, and broils food automatically based on each meal. Tovala also recently started letting users scan Trader Joe’s frozen foods, but it’s unclear whether LG’s ovens will be able to handle those, too.

LG also has smart oven partnerships with the companies Drop, SideChef, and Innit, which guide users through recipes using companion apps, voice assistants, and video instructions. It’s clear LG thinks connected cooking solutions are something people want, and it’ll seemingly keep adding partners to its roster instead of picking one winning solution.  However, with all of that been said, LG could consider partnering with more startups with a similar purpose in order to come up with a breath-taking product to beat every other one there is

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