Multichoice will be streaming live sports such as Premier League soccer via an upgraded version of Showmax
This was disclosed by the head of Connected Video Division, Multichoice, Niclas Ekdahl, who said the feature will be added to other African countries in a few months’ time
This business strategy is aimed at getting more subscribers for Showmax and also standing out among its competitors, Netflix, and Amazon Prime.
Multi-choice launched five years ago in order to stop its expensive TV service making the platform a provider of local content than its providers.
In order to stay up in the trend, and attract viewers, the streaming service began to show Africa dramas such as Queen Sono and Blood and Water.
Faster internet and cheaper packages on the continent have made online streaming a lot more preferable.
Showmax Pro, also has news and music channels cost $19.66 a month in Kenya, compared with $7.11 for the sport-less version.
DSTV packages in the East African country vary in amounts in the sports category. The amounts range from $39.32 (₦15,2470) to $69.01 (₦26,760)
“A cheaper, smartphone-based version is also planned. With the mobile-only version, anyone with a smartphone in sub-Saharan Africa can access our content offering. This is something no other service is doing and we think it’s a game-changer.” Ekdahl said.
MultiChoice recently signed deals with Netflix and Amazon to offer their streaming services through its new decoder.