It was reported earlier this year that Netflix was testing a mobile-only plan in some countries. The plan would be cheaper, costing only $4, the only limitation being that subscribers could stream Netflix on their mobile devices only. Since it was a test, the option was available to select users in just a few countries. Netflix has now confirmed that it’s going to properly launch mobile-only plans.
The company confirmed this in a letter to investors saying that the mobile-only plan will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU (average revenue per user) is low (below $5).
Netflix confirmed that India will be one of the first markets where it launches a mobile-only plan. The cheaper option will be lighter on the pocket as long as subscribers don’t mind being confined to their mobile device for streaming.
What’s not known at this point in time is what Netflix considers to be a mobile device. Someone with an iPad Pro probably won’t mind having a mobile-only subscription since the screen is a good enough size to enjoy the content.
Therefore, the big question remains – will this Netflix subscription be strictly limited to smartphones?
What are your thoughts? Share them with us in the comments.