Netflix remains the king of the video-streaming network, and as expected, the American based company is reportedly working on a budget-friendly plan for mobile device
Why did I write ‘as expected’ in the first line of the article? Someone may want to ask. The video streaming network is beginning to get a lot crowdy, and it is not strange to think that competing brands will be left with no choice than to offer friendly packages, especially in the wake of numerous streaming services.
Netflix is now testing its latest plan, a budget-friendly mobile-only plan which according to the Economic Time, will kick start in India. The company had previously started testing this plan in other countries, including Malaysia, and right now Netflix is bringing a similar plan to India.
In the report shared by the Economic Times, you can subscribe to the service for as cheap as INR 250 ($3.6). This is half of the cheapest plan Netflix currently offers for INR 500 ($7.2), which gives you SD quality and the option to stream on one device at a time. In comparison, the mobile-only plan will also offer SD quality and one device limit but that device now has to be a mobile device.
That been said, our source informed that the plan will not be available for everyone at the time of lunch, however, a selected number of users will have access to the new plan, before it is been considered for a permanent offering.
Why is the plan coming to India before most countries?
The foremost streaming service launched in India as early as 2016, alongside other countries, but ever since it launched, it has remained the most unfavored location when it comes to subscription-wise, as the India pricing has basically been the USD pricing converted to INR. This meant that Netflix has always been the most expensive streaming service in India as all the rivals, including local services such as Hotstar as well as international services such as Amazon Prime Video, have tailor-made prices for the Indian audience.
Now, with the latest mobile-only plan available, Netflix may be looking at winning the battle against these other services on the pricing front, and not just in India, but around the world, especially after a global launch of the plan. However, that does not still overrule the fact that the service will still remain the most expensive among its competitors, but definitely, it will change at least someone’s perspective both emotionally and financially.