The American brand known for its legendary input in the sports space is coming up with yet another amazing innovation
The self-lacing basketball shoe which was initially debuted around September of this year is finally going to arrive soon. If you’ve always wanted to play basketball in a pair of self-lacing shoes like Marty McFly’s Nike Mags, you will get your chance next year.
On the company’s quarterly earnings call executives revealed plans for an “Adaptive” performance basketball shoe in 2019 that will cost around $350 (₦127,673). Two years ago we got our first look at the HyperAdapt self-fitting technology in a $720 (or ₦262,241) low-cut training shoe, but this technology will be cheaper and probably lighter, and obviously more athletically-inclined than the 2015 Nike Mag (shown above).
Jordan has also come up with a similar idea in its ‘Jordan XXXIII’ that was also debuted in September this year; showing us what exactly to expect from the new innovative self-lacing shoes that makes use of a “FastFit” tightening system (as it is been called), hence giving the wearer a near zero stress on doing so.
CEO Mark Parker, in a statement, described the invention of the shoe by saying, “We have a smart shoe designed for the perfect FIT and it’s a major step in advancing and connecting our digital transformation to products.”
CFO Andy Campion also mentioned a spring timeframe sometimes around next year for the launch of a “HyperAdapt in basketball,” as well as its next-gen Air Max, the720 with its tallest air sole ever. While no specific date has been stated year, one can expect to see the Nike launch around the first quarter of Next year.