OPPO discontinues the R series in order to shift focus to the recently launched flagships- the Find X and Reno lineups respectively
On April 10th, the highly anticipated OPPO brand new series, Reno was officially released, and during the course of the launch event at the press conference, OPPO also announced a new corporate logo and brand vision alongside.
After the big event, Shen Yiren, vice president of OPPO in the Reno series, informed exclusively in an interview that OPPO’s explosive R series will stop and Reno will open the next decade of OPPO mobile phones. The reason for taking such an impromptu action was not clearly stated, although Shen informed that the OP series that OPPO has been focusing on in the past will stop updating, and also added that the combination of FindX series and Reno series will meet the needs of consumers in the future.
It is understood that the OPPO R series has accumulated more than 100 million units. For OPPO, abandoning such a series of explosions and rebuilding the Reno series will undoubtedly require great determination and confidence.
In addition, the Reno series gave up the R series’s usual star marketing techniques, one that landed the likes of Reno into a well-nourished state, that is aside from the fact that the brand is more concerned with user communication and product details. In fact, starting with the Find X and R17 series, OPPO has had a significant transformation in marketing.
Shen Yiren also added that nothing must be changed, but OPPO will stick to its own cultural core, including the pursuit of beauty and the pursuit of great products.
That been said the discontinuation does not stop the remaining R-series from been sold, however, the only ‘but’ to this is that you may not be able to update the current software, otherwise, it is your choice to make.