PlayStation in the last 25 years of its existence can be said to be the most popular home video game in the world. Judging from Sony’s sales of 100,000 units on its launch of PlayStation 1 in1994, it has been evident that Sony’s PlayStation could easily displace other competing brands in the industry.
Sony’s 25th birthday on December 3rd, 2019 ushered in new achievement as it was recognized as the best-selling home Console Brand on Guinness Book of Record- a book known to only recognize exceptional people and brands. The reason for this recognition cannot be far-fetched as the record has it that PlayStation has sold over 450 million units in total.
One major reason attached to its success lies in Sony’s willingness to embrace third party development which has led to the diversity of games that Play Station is known.
“From the very start, we opened our arms to developers, providing them with the tools and technology to create beautiful, expansive worlds, and to experiment with new ideas. That approach led to the diversity of games PlayStation is known for, a true hallmark for our brand across multiple generations of hardware platforms.”
This is obviously not the limit for Sony as rumor has it that it intends to launch PlayStation 5 in 2020- a console that supports 8K resolution and ray-tracing technology.