Bike Hailing is certainly taking a new dimension into owning the market space ahead of ride-hailing and sharing services. This is due to the faster means it guarantees users, based on the traffic situation in Nigeria.
This acceptance has seen users get the experience of being able to request bikes on their mobile devices, and over time, there has been a rise of several bike hailing services the most recent being Opera’s ORide.
Interestingly, these services are not just technology solutions but are also very pocket-friendly, which has made them a sustainable alternative for the popular bike services present in the market at the moment.
Due to the openness of the market, there have been rumours of expansion into the Nigerian Market by established two-wheeled brand and the most recent of such is that of SafeBoda.
Co-founded by Ugandan bike driver, Ricky Rapa Thomson, Alastair Sussock and Maxime Dieudonne, and has been a key player in the Eastern African market.
However, despite months of rumours that the brand would be expanding its base into the Nigerian market space and securing a huge undisclosed Series B funding, which was championed by Indonesia’s ride-hailing company GOJEK and Allianz X, the digital investment arm of global insurance group Allianz.
This funds came at the time when the brand made plans to expand into Kenya and Lagos, however, the brand is yet to make structure visibility in the market that is currently own and divided by Gokada, Max.ng and by extension Oride.
As it seems, the brand might have to put in a lot more work than it should have if it had launched a lot earlier than it would at the moment.
Although, there are speculations that the brand might also be experiencing this delay based on the state of its funding process, which is yet to be completed.