Snapchat has been a lot about the selfies and the filters for a long time and this has really sold for the brand for a long period of time.
However, the brand just announced a new Creator Shows that are coming to Snapchat, that would feature celebrities like Serena Williams, Arnold Schwarzenegger, and Kevin Hart.
Also featured on the intended show are creators like Emma Chamberlain, Loren Grey, and Rickey Thompson. The three- to five-minute shows will have eight to 10 episodes per season and will air starting this summer on the Discover page.
Snap says Creator Shows will be first-person, vertical video shows with themes like beauty, fitness, dance, fashion, and more. It’ll be a new format addition to Snapchat Shows, which the company says tripled in time viewers spent watching every day over the last year.
The platform is also rolling out updated features for or official accounts, rolling out Highlights, a collection of photo and video content for creators to add to their profiles.
Aside from videos being recorded and posted in vertical views, the brand took the first step by using influencer marketing to shoot-up with sales that have been affected by a similar pattern in the past.
Finally, video sharing has become an important aspect of social media, and having a reality show of some-sort pop-up on Snapchat has given the brand the leverage to rival Instagram’s IGTV.