Sony’s Music Entertainment Africa has launched two features for Real-Time Earning and Cash-out that allows African artists to view their and withdraw earnings faster via the Sony Music Artist Portal
In this time crucial time where artists need to access immediate cash, the Real-time Earnings element of the Sony Music Artist is available anytime, anywhere, and provides artists with immediate updates about their global earnings and account balances. It also gives them faster insight into their earning trends.
Cash-Out element, on the other hand, gives artists more control over their money by providing them with the ability to request a withdrawal of all or part of their payable balance.
According to Sony, the Music Artist Portal allows artists to exclusively have access to performance data and to have an insight from digital services like Spotify, Apple Music, which allows the artists to know how their songs are performing and to know their fans better.
“The high level of transparency and efficiency in these tools is aimed at making doing business between us clearer, faster, simpler and more direct for our artists and partners and it comes at a time when we all need as much of that as we can get,” says Sean Watson, MD of Sony Music Entertainment Africa.
Sony has also made it easier for artists to access these functions and data by simply asking them to download the Sony Artist Portal App. The app is now available for iOS and Google Play stores.