Spotify is reportedly working on a medium through which Artists can reach out to their fans on the streaming platform
A story feature similar to that of Snapchat is expected to arrive on the foremost streaming service any moment soon according to a reliable source. The company, like Facebook, will also list among the several tech giants that have successfully dupped the Snapchat’s story feature. While this is supposed to be another height for the streaming service, the company wants to create an avenue for several artists to reach out to there numerous fans.
The streaming service has confirmed the latest development during an interview with a reliable source, explaining that the feature will enable musicians to share Stories-style content, whether it’s making-of trivia or a song’s influences. While it emphasized on the fact that the feature will rather suggest an ‘about artist’ details, it will not allow lyrics on the same page.
Currently, the Snap storyline feature is undergoing several tests for some Android and iOS users, although Spotify wouldn’t tell if or when the feature might be widely available. The company is “always testing” new experiences, a spokesperson said. You’re most likely to see attached to songs from pop artists like Billie Eilish, MAX and the Jonas Brothers.
This new addition would give Spotify a form of original material beyond the occasional album exclusive. It could also make the app more relevant for a generation that has practically grown up with Stories in many of their apps. That, in turn, could keep Spotify ahead of Apple Music, where the context for a song is usually limited to editors’ notes and the occasional Beats 1 interview.