Spotify is rolling out an updated ‘Terms of Service’ and it is totally against the circulation of ad-blockers on the platform
Spotify has never really been a fan of advertisement on its platform, however, some users have their various ways of going about circulating adverts on the platform, and while the act has suddenly hit an increment, Spotify has decided to finally ban ad-blockers on its updated policy. The new rules specifically state that “circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service” can result in immediate termination or suspension of your account.
The new Terms of Service takes proper measures to at least reduce the rate of ad-blockers on the platform. Sometimes around August last year, a Spotify spokesperson reported that the company has “multiple detection measures in place monitoring consumption on the service to detect, investigate and deal with [artificial manipulation of streaming activity].” After the report, the streaming service has been on the mission of disabling accounts of those found in the act; until now that the company has decided to make the rule even more formal.
The new Terms of Service, which go into effect on March 1st, will give Spotify the authority to terminate accounts immediately, without warning. Furthermore, the new guidelines will kick off an interesting period of growth for Spotify, as the service commits to building out a podcast network with recent acquisitions of podcast companies Gimlet Media and Anchor. Spotify’s last earnings report showed that the company turned a profit for the first time in its 13-year history.