The Super Bowl LIII saw a significant increase in its streaming numbers, nevermind the fact that it was one of the lowest-scoring games ever. The “Big Game” was streamed across 7.5 million devices which is a 20 percent improvement compared to last year. Viewers consumed over 560 million minutes of live coverage, up 19 percent from last year. It’s interesting to note that the streaming figures have jumped even as TV viewership for the game declined.
The figures showed that falling TV and cable viewership has been offset since people now increasingly rely on standalone streaming services to get their entertainment fix. The NFL itself sells a pass to those who simply want the ability to stream its games on a variety of devices such as smartphones and even gaming consoles.
CBS leveraged this tilt and upped its CBS All Access streaming service, hence breaking single-day records for subscriber sign-ups which were up by 84 percent, unique viewers up by 46 percent and time spent across all content up by 76 percent. The total number of people who tuned in to watch Super Bowl LIII across both TV and streaming platforms was 100.7 million. The overall viewership for one of the biggest sporting events of the year was done from 111 million in 2018, according to data from Nielsen.