Apple like most brands have been undergoing several reforms and it is interesting how people leave brands for reasons the general public cannot seem to explain.
The last of Apple’s famous voice assistant Co-founder Tom Gruber, has left the company. This follows the announcement from earlier this month that Google’s former AI chief, John Giannandrea, will be taking on a new role as Apple’s “chief of machine learning and AI strategy” and will oversee Siri and other AI efforts.
This is not certain whether the company is restructuring its Siri team and some members have to face the boot.
Gruber, Dag Kittlaus and Adam Cheyer, co-founded Siri Inc and sold the idea to Apple in 2010 for $200 million. since its introduction in the iPhone 4 s Siri has been one of the most spectacular idea to have been integrated in a mobile device although it has other rivals like Jeff Bezel’s Alexa and the not so vocal Google Assistant.
A number of reports from inside Apple’s Siri team have suggested that the company’s digital assistant has been hampered by a lack of direction and conflicting interests. For example, since 2012, the team has been led by Bill Stasior, a former Amazon executive and an expert in search. Both The Information and The Wall Street Journal have suggested this may have been a source of friction, as although Siri certainly uses search functionality, its ability to understand users relies on more basic speech and language processing skills.
Hopefully, these departures are meant for the best of Siri and the Apple Franchise in general, because business thrive best when emotions are taken off the weight of production.