Uber is adopting a couple of newer concept for the brands logo and mission’ statement
Uber is done using the logo it adopted in the last two years alongside with the old mission statement wordmark. The new logo version simply uses the company’s name instead of the former ‘U’ design. Uber has also redesigned its mobile app, and has changed its mission statement from “Make transportation as reliable as running water, everywhere, for everyone” to “We ignite opportunity by setting the world in motion.” The new concept adoption follows the latest update of the software app.
The previous logo is being abandoned because consumers weren’t regularly connecting it with Uber and it seem to not catch as many attraction as expected, the company told ‘Adweek’. Uber says it even found that some drivers turned the company-supplied decal inside out (since the name was on the flip side). The wordmark in Uber’s new logo uses a custom typeface called “Uber Move.” It’s supposed to echo similar sans serif fonts used for transportation signage around the world, according to ‘Adweek’, and also saves the company from paying licensing fees. Custom typefaces have become popular at top silcon Valley companies, Apple, Google, and Netflix, for example, have all adopted special-made fonts in recent years and it cost them much. The latest concept adoption by Uber is expected to attract more customers to the company’s business.