WATCH OUT FOR ITEL MOBILE – THE BRAND ON AN EXPONENTIAL RISE IN NIGERIAN SMARTPHONE MARKET.
The history of the smartphone landscape in Nigeria has been one with cut-throat competition, with companies rising quickly to the top, and in many cases disappearing just as quickly. Out of the countless smartphone makers that have sprouted up to build on the Android market, itel Mobile has succeeded in breaking the hegemony in the low and mid-range segment of the market, through a focus on reliable and affordable smartphone for everyone.
Over the last decade, one of the most formidable mobile phone brands to have emerged is itel Mobile. itel’s transformation in Nigeria over its 12 years existence is very remarkable. The mobile phone brand ranked amongst the top 10 global smartphone brands for the first time as its global smartphone shipments grew over 200% in Q1 2018 according to Counterpoint Research. While she remains among the top 4 smartphone brand, 16th most admired brand in Africa and number 1 feature phone brand in Africa as of 2018 – this certainly does not seem like a matter of luck but a product of sheer hard work.
-The company penetrated the Nigerian market in a practical way, understanding the people’s needs and creating smartphones for everyone that is highly affordable without compromising on quality.
Looking at the specific set of features, Nigerian smartphone users look out for a decent camera, long-lasting battery, dual-sim capabilities, fingerprint sensor and face unlock – all these have been integrated into itel’s Android, Power and Selfie series at an affordable price when compared to similar products from its competitors.
The technology breakthrough in itel smartphones series shows itel’s continued advancement towards its goal to remain a king in the low and mid-range segment of the market and be among the top three mobile brands globally.
This is significant progress for the brand and her tremendous growth despite the enormous challenges being encountered by mobile phone brand across the continent.