WhatsApp will soon start suing businesses for abusing bulk messaging
Bulk messages are the most annoying part of modern messaging services. Getting one can be frustrating. This is why WhatsApp is taking measures to prevent people and businesses from abusing its system with bulk and automated messaging.
Though WhatsApp offers a Business app and API to help companies more easily communicate with customers, the company says using these tools to send out bulk or automated messages is against its Terms of Service.
WhatsApp messages are end-to-end encrypted, even with that, the company can still identify abusers using unencrypted information such as profile photos or user reports and AI.
According to the company, some accounts still finds a way around the WhatsApp AI, therefore the company will start to take legal action against abusers even if the information is discovered outside the platform.
In the company’s word, “beginning on December 7, 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in the abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform. For example, off-platform information includes public claims from companies about their ability to use WhatsApp in ways that violate our Terms. This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date”.
So people services who are always fond of using bulk messages to show off their products via WhatsApp may find themselves facing WhatsApp‘s lawyers. We hope this new policy, reduces unsolicited bulk electronic messages on the platform